FEEL GOOD
HMMMMMM...
HMMMMMM...
The Story Behind The Hummingbird
After hosting the 1st successful Feel Good Fest, Austin and Justin were determined to find a way to capture the festival1s essence in a logo. They sought something that would inspire feelings of freedom, lightness, and happiness, while also bringing a smile to people1s faces. That1s when they landed on the hummingbird.
The hummingbirds ability to fly and sing at the same time struck a chord with them, reminding them of the importance of finding joy in every moment. As they explored the symbolism of the hummingbird, they discovered its power to teach us to 11draw the essence of life from the flowers around us11 and also to appreciate the simple things in life.
In addition, the hummingbird represents the strength of love and how we can win hearts of others without causing them harm. It symbolizes independence, courage, and resilience, and its internal vibrations bring a message of hope and positivity.
Therefore, Austin and Justin selected the hummingbird as the official emblem of Feel Good Fest. They shared this first with Jason Kierce. His creative skill, lighthearted spirit, and willingness to serve with love is what inspired him to craft the breathtaking bird you see today. The hummingbird has become a symbol of their shared vision and values, reminding them to live their lives with joy, love, creativity, and bravery while also cherishing the beauty of the world around them.
About
The Festival
Feel Good Fest is an annual 8-hour event that takes place in Concord, NC. It is focused on promoting well-being, positivity, and community connection; featuring activities such art, live music, entertaining performances, games, workshops, butterflies, balloon rides, shopping, healthy food vendors and so much more. Celebrate your inner child at Feel Good Fest 2025!
We are partnering with the non-profit Habitual Roots once again! There will be a donation bucket on site and a portion of these proceeds will go to benefit Habitual Roots. This non-profit operates in Charlotte, NC and Denver, CO, creating spaces where mental and emotional wellness programming is fun, accessible, and stigma-free. Funds raised this year will fund scholarships they offer to help those in need access their programming at little-to-no cost.
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FAQs
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Amber Irvin
Vendor Coordinator
Amber Irvin is a Charlotte-based community builder, educator, and the Vendor Coordinator for Feel Good Fest. She creates welcoming spaces where art, play, and care meet, and she also performs fire spinning and flow arts as StarFyr. She loves being part of events and communities that blend creativity and connection so everyone feels seen, included, and part of the magic.
Kit Hadlund
Volunteer Coordinator
Kit is an experienced Ceremonialist, Transformational Facilitator, and Men's Activation Coah. He has 10+ years of experience supporting participants all over the world to break through emotional blockages to love themselves and others more deeply, meaningfully and powerfully. His cornerstone approach: Vulnerability is the Currency; Intimacy is the Cure.
Kit is an experienced Ceremonialist, Transformational Facilitator, and Men's Activation Coah. He has 10+ years of experience supporting participants all over the world to break through emotional blockages to love themselves and others more deeply, meaningfully and powerfully. His cornerstone approach: Vulnerability is the Currency; Intimacy is the Cure.
Sara Dimitroff
Social Media Manager
Sara Dimitroff is a Feminine Embodiment Guide, yoga teacher, writer, and community weaver. She is the founder of Soul Aligned Mama, where she supports mothers in weaving magick, archetypal wisdom, and mindfulness into everyday life. She also serves as an Online Business Manager, blending heart and strategy to help soul-led entrepreneurs thrive. With a devotion to both the sacred and the practical, Sara brings connection, creativity, and care into every space she touches.
Justin Ervin
Systems Engineer
Justin Ervin is the co-founder and Executive Director of Habitual Roots, a Charlotte, NC based Nonprofit. Justin supports others by developing programming that helps his community consciously build positive habits of self-care using mindfulness and emotional intelligence.
Justin had hosted over 500 events since the conception of Habitual Roots. Paired with 7+ years managing projects within the financial, startup, and servicing industries; his knowledge and expertise helps make Feel Good Fest possible.
Lead Team
Austin Shook
Founder/Visionary
Austinis a multi-passionate wellness facilitator, sound healing practitioner, and the visionary founder of Feel Good Fest. With a deep devotion to creating heart-centered experiences, Austin weaves together sound, movement, and connection to help people reconnect with their inner child and their innate joy. Through Alignment (his sound healing business), he has led transformative sessions across the country. Feel Good Fest is a reflection of his mission: to celebrate community, play, and healing in a way that feels vibrant, accessible, and unforgettable.
Kit is an experienced Ceremonialist, Transformational Facilitator, and Men's Activation Coah. He has 10+ years of experience supporting participants all over the world to break through emotional blockages to love themselves and others more deeply, meaningfully and powerfully. His cornerstone approach: Vulnerability is the Currency; Intimacy is the Cure.
Volunteer Coordinator
Kit Hadlund
Austinis a multi-passionate wellness facilitator, sound healing practitioner, and the visionary founder of Feel Good Fest. With a deep devotion to creating heart-centered experiences, Austin weaves together sound, movement, and connection to help people reconnect with their inner child and their innate joy. Through Alignment (his sound healing business), he has led transformative sessions across the country. Feel Good Fest is a reflection of his mission: to celebrate community, play, and healing in a way that feels vibrant, accessible, and unforgettable.
Founder/Visionary
Austin Shook
Justin Ervin is the co-founder and Executive Director of Habitual Roots, a Charlotte, NC based Nonprofit. Justin supports others by developing programming that helps his community consciously build positive habits of self-care using mindfulness and emotional intelligence.
Justin had hosted over 500 events since the conception of Habitual Roots. Paired with 7+ years managing projects within the financial, startup, and servicing industries; his knowledge and expertise helps make Feel Good Fest possible.
Systems Engineer
Justin Ervin
Amber Irvin is a Charlotte-based community builder, educator, and the Vendor Coordinator for Feel Good Fest. She creates welcoming spaces where art, play, and care meet, and she also performs fire spinning and flow arts as StarFyr. She loves being part of events and communities that blend creativity and connection so everyone feels seen, included, and part of the magic.
Vendor Coordinator
Amber Irvin
Lead Team
Sara Dimitroff is a Feminine Embodiment Guide, yoga teacher, writer, and community weaver. She is the founder of Soul Aligned Mama, where she supports mothers in weaving magick, archetypal wisdom, and mindfulness into everyday life. She also serves as an Online Business Manager, blending heart and strategy to help soul-led entrepreneurs thrive. With a devotion to both the sacred and the practical, Sara brings connection, creativity, and care into every space she touches.
Social Media Manager
Sara Dimitroff
Habitual Roots emerged from the realization by Justin Ervin and Kevin Wong, two engineering students, of society's neglect for mental health support. Startling statistics underscored the urgency: nearly 50% of Americans confront mental illness, while 1 in 4 must choose between treatment and basic needs. Moreover, 74% perceive mental health services as inaccessible. In response, Habitual Roots was born as a nonprofit organization, aiming to cultivate affordable access to mental wellness resources and nurturing communities centered around holistic well-being for all.
Beneficiary
Presented By
Austin Shook established Alignment as an organization to facilitate transformative auditory experiences and foster community connections through sound healing and special events. Through Alignment, Austin has shared the power and medicine of sound in various settings across 40 states, including yoga studios, hospitals, churches, and festivals. Alignment organizes events like Feel Good Fest and The Healing Heart Experience, aiming to improve wellness and plant seeds of inspiration in the community. Alignment's mission is to guide communities toward inner peace and balance through sound, energy, presence, and love.
© 2024 by Feel Good Fest.
